With the Emoji Movie being released today, we had a think about how emojis have evolved the modern language, and how they can be used on promotional products. Brands are using emojis to communicate with their target audience in a fun, modern way while demonstrating they are on top of the latest communication trends.
What are emojis?
For those of you who are not aware of the emoji, they are images that are used to convey emotion in messages. For example, find below some of the most famous emojis currently used:
Why use emojis on promotional products?
Images not only help to convey emotion in written communication it also personalises a message beyond words, creating a connection to the consumer. Additionally, they have become part of the 21st-century dialogue especially for younger generations such as Millennials, Gen-Y and Gen-Z, for example, did you know that 64% of Millennials communicate with emojis regularly?
Moreover, promotional products should be aesthetically pleasing, and emojis can help provide a fun design, that stands out from the rest. Using an emoji means you can use fewer words that often aren’t read and jazz up your message.
How to use emojis on your promotional products
Using emojis in your marketing can prove highly successful, as the saying goes ‘a picture is worth a thousand words’, however, if misused, it can prove not only embarrassing but can also have an adverse effect on your brand. Firstly, identify your audience and begin to think about what your message will convey. For example, if you are targeting younger generations research how they use emojis in their everyday communication and emulate this in your content.
Additionally, remember, emojis may not appeal to every audience. For example, would older generations understand the meaning behind the emoji? A way to avoid this if you are using emojis to communicate with older target consumers, such as baby boomers is to use more simple images, such as a smiley face as this is universally understood and recognised.
Moreover, find an emoji that relates to your brand, for example, if you own an Italian restaurant use the Italian flag, pizza or pasta emoji, or if you own a girls clothing brand try the unicorn emoji, plus a girl or item of clothing and so on. Test each one on your social profiles and see which you feel best relates to your brand image.