73% of people use promotional products at least once a week, one of the most common of which is the personalised pen! Here at U Name It, we understand that a personalised pen can serve a variety of marketing purposes, however, are you unsure about what to include on your personalised pen? Lucky for you… we’re here to help – check out our list below and start transforming your personalised pen possibilities!
Without a doubt, when it comes to the personalised pen, the most important element to include is your brand name. Featuring your brand name with high prominence not only allows your brand to be differentiated against competitors but helps to keep you top of mind for research or enquiries at a later date!
As part of your brand identity you should have a logo, this again is great to put on your personalised pen. A logo helps to generate a strong brand identity and when featured on your pens people will begin to recognise your name more quickly, this should help to keep your brand top of mind.
If you have enough space on your personalised pen, you could consider adding your company tagline. This is a simple message showing your consumers what your brand is about and what you can offer; plus it again helps toward building a strong brand identity and adds an extra design feature to the pen. Design wise, ensure the tagline is legible, sticking to a font size larger than 6pt, and keep it short and sweet – all information on the pen is there to catch the eye of the recipient, so don’t risk losing them with too much information!
Additionally, you could consider replacing your tagline with something humorous which will make the pen more appealing and increase its advertising reach.
Although people should be able to find your website via your company name, it is still a good idea to put your web domain on your personalised pen, that way, you can direct traffic straight to your website without the risk of increasing the visibility of your competitors. Placing your domain on the pen should be of higher importance than the tagline, as the person receiving the pen can then find your tagline via your website, or later down the marketing journey.
Your personalised pen doesn’t have to just be personal to your brand; you could consider getting different pens for different consumer groups. For example, for people who have used your service, you could have a pen that stated something along the lines of “Thanks for choosing us”. This way you can differentiate your customers, making those who shop with you feel appreciated and valued.